Mag performs better and is safer and kinder to the environment. Its secret - total ice control - is as old as the Dead Sea.

MAG is a product of Dead Sea Works, a recipient of an ISO 9002 quality certificate and a worldwide manufacturer and distributor of chemical products. MAG is extracted from the Dead Sea by natural evaporation of sea water and an environmentally friendly refinement process.

MAG ushers in the New Ice Age... a safer, environmentally friendlier way to offer your customers the Total Ice Control they need.

No other ice melter on the market today can compare with MAG. It's highly effective, yet safe for the environment. And MAG is also economical.

• MAG freezes (22% solution) at -33ºC (-27ºF) and melts effectively down to -25ºC (-13ºF), well below most common ice melters.
• MAG is safer for the environment because its chloride content is lower than competitive products by at least a full third.
• MAG is less corrosive on metal than virtually all common ice melters.
• MAG results in 26 times less spalling on concrete than calcium chloride or sodium chloride.*
• MAG is less toxic** than even baking soda or common table salt.
• MAG is safer to use around vegetation, plants, pets and, most importantly, people.
• MAG is much less irritating to the skin than other ice melters.
• MAG does not leave an oily film or dry powder residue.